I really think BA should reconsider their routines and go forth with a dedicated team for AO Tennis in place of the usual cyclical development rotation of titles( and 3 months of solid post release support before phasing into the next series). AO Tennis is their most mainstream IP and Tennis is the most globally known sport in their catalog. They are also in a market that all previous series had million sellers ( unlike their other niche sports). They've got the licenses of Nadal, Andreescu, Barty and Kygrios plus the backing of TA and the AO........they should have a full time team working on this series year around. If they can rework the gameplay, there's no reason the AO Tennis series couldn't be a big player in the sports arena in the years to come.