BCCI Strike New Sponsorship Deal For Home Series Worth $32 Million

[PokerAce]

Paytm becomes title sponsor of India’s home matches till 2019 | The Indian Express

PayTM the new sponsor will pay Rs. 2.42 crores ($380K) per match. Also of note is that Nike's sponsorship deal is ending this year, and Adidas have shown interest in tying up for the next deal.

PayTM also get title sponsorship to all domestic tournaments, for example, the Ranji Trophy shall now be known as PayTM Ranji Trophy.

 

[themusketeer]

Haven't thought a simple mobile recharge company would go this far.

 

[PokerAce]

They are backed by alibaba of China, which is a giant in online retail.

 

[themusketeer]

They are backed by alibaba of China, which is a giant in online retail.

They have Ratan Tata too.

 

[AliB]

Adidas' kits will be great if they get the opportunity.

 

[LiveLoveABD]

I play quite a bit of cricket and Nike has fallen behind esthetically as well as in terms of comfort and technology as far as cricket gear is concerned. You just look at the range of Adidas shoes at the moment and the Nike lot. The Lunars are not half as good as the Vectors. Also, Adidas has amped up the appeal in terms of looks. If, Nike lose their India deal they will be left with nothing in the cricketing world in terms of apparel sponsorship. England have a long term contract with Adidas, Australia with Asics and New Balance has just caught hold of South Africa. Nike basically went all out on India, and I'll be surprised if they don't go all out to renew the deal.

Personally, I'd love Adidas to take over. The current India kit is quite bland and bad looking.

 

[PokerAce]

^ Yeah as the article says at the end battle between Adidas and Nike is expected. That is Nike want to remain in cricket. If Nike has some new direction whereby they want to move out of cricket altogether then, one can expect Adidas to have a cakewalk.