Of Course. However, I thought ECB would use the advantage of being the hosting country's cricket board for CWC, to advertise the game. They should at least do it for England v Australia. Practically I would suggest India v Pakistan, but since the game isn't officially licensed for them, it is difficult to use that particular match to do so.[DOUBLEPOST=1559940570][/DOUBLEPOST]
In the ideal world, yes (just see my above post). We need to send the message ourselves, as part of the community, we must make sure the game reaches as many people.
The world cup is an ICC tournament and the ECB have no power to advertise this or anything else at it. Of course BA could buy advertising space on the various TV channels carrying coverage around the world but imagine that's extremely pricy.
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