mrtwisties
Club Cricketer
The cricket world is changing quickly. T20 is emerging, ODs seem to be in retreat, Pakistan is being abandoned as unsafe (who's next?), emerging cricketing nations like Bangladesh and Kenya seem to be backsliding and of course there are the ongoing political stoushes between national cricket boards. We might be in a bit of trouble if we're not careful.
Tour reform could help. I think we should be treating every tour as an opportunity to recruit a legion of new fans. From this perspective I think it's insane that we start with the test matches. It's like starting a free cheese tasting event with blue cheese, which truly is an acquired taste.
Tour format
5 x T20Is
Use these as an opportunity to draw in new fans and introduce the personalities. People get caught up in the drama of exciting rookies, rivalries between players, careers on the rocks, etc, etc. Should also be an opportunity to educate everyone but the most die-hard tragics in the subtleties of the game - rivalries between batsmen and bowlers, vulnerabilities to certain kinds of delivery, pitches and weather conditions, injury concerns, that sort of thing.
0 x ODIs
This format is being edged out by T20Is, and there's no good reason to figure out ways of keeping it relevant. New fans will just find its existence confusing. Everything that it used to do (attracting new fans, TV-friendliness, etc) T20Is do better. And ever since batsmen started taking their T20I approach into ODIs, it's becoming nothing more than a longer version of the shorter format, with little in the way of additional subtleties to appreciate. Every over of a T20 match is crucial. The same cannot be said of an ODI, Powerplay overs notwithstanding. We should be picking one format over the other, and I think it's pretty clear which one wins out.
3 x Tests
At the conclusion of the T20I series, you'll hopefully end up with a bunch of people who are interested in the personalities and a bit more knowledgeable about some of the subtleties of cricket. Hopefully the cricket tragics are all revved up, too. Now we need to get them all following / watching / attending Test cricket.
The obvious pitch here is that Test cricket is the ultimate, well, "test" of cricketing supremacy. That's easy to understand, and it's pretty compelling. But you've gotta make it easier for people to watch.
A few suggestions, in order from "easy" to "hard" to implement.
1. Set up sms alerts so that people can log on and watch online when their favourite batsman faces up to the new ball or approaches a century or whatnot.
2. Sell tickets to the exciting sessions (eg new ball sessions, or "green mamba" sessions at Kingsmead) and promote them almost as if they were separate events.
3. Put some effort into top-notch statistical analyses and visual representations, so that things can be put into perspective in real time, rather than after the event.
4. Have buses drive around to pick people up after work so they can come and attend the final sessions of play for free. Promote these buses through cricinfo (since everyone's going to have the page open while they're at work anyway). Focus on making the crowd atmosphere a convivial, enjoyable one, so that people say "if we're having after-work drinks, it might as well be at the cricket".
5. Day/night test matches. Use these to cram entire Test matches into a weekend / long weekend, or else to delay starting times so that people can attend after work. Don't ask people to use up a week of their holidays to attend a game. Make it fit into their lives. And if developing a new cricket ball is too hard, just use the current OD ball and replace it more frequently. I don't see anything wrong with more spells of new-ball bowling!
And then the tour ends. The next bit of thinking is how to follow up with the new fans to keep them invested in cricket and perhaps following more of the international matches between other teams - but for now, I think that's enough.
What do you think? Should we ditch ODIs? Are there any other reforms we can make to the experience of Test cricket? How can we take advantage of technology?
Tour reform could help. I think we should be treating every tour as an opportunity to recruit a legion of new fans. From this perspective I think it's insane that we start with the test matches. It's like starting a free cheese tasting event with blue cheese, which truly is an acquired taste.
Tour format
5 x T20Is
Use these as an opportunity to draw in new fans and introduce the personalities. People get caught up in the drama of exciting rookies, rivalries between players, careers on the rocks, etc, etc. Should also be an opportunity to educate everyone but the most die-hard tragics in the subtleties of the game - rivalries between batsmen and bowlers, vulnerabilities to certain kinds of delivery, pitches and weather conditions, injury concerns, that sort of thing.
0 x ODIs
This format is being edged out by T20Is, and there's no good reason to figure out ways of keeping it relevant. New fans will just find its existence confusing. Everything that it used to do (attracting new fans, TV-friendliness, etc) T20Is do better. And ever since batsmen started taking their T20I approach into ODIs, it's becoming nothing more than a longer version of the shorter format, with little in the way of additional subtleties to appreciate. Every over of a T20 match is crucial. The same cannot be said of an ODI, Powerplay overs notwithstanding. We should be picking one format over the other, and I think it's pretty clear which one wins out.
3 x Tests
At the conclusion of the T20I series, you'll hopefully end up with a bunch of people who are interested in the personalities and a bit more knowledgeable about some of the subtleties of cricket. Hopefully the cricket tragics are all revved up, too. Now we need to get them all following / watching / attending Test cricket.
The obvious pitch here is that Test cricket is the ultimate, well, "test" of cricketing supremacy. That's easy to understand, and it's pretty compelling. But you've gotta make it easier for people to watch.
A few suggestions, in order from "easy" to "hard" to implement.
1. Set up sms alerts so that people can log on and watch online when their favourite batsman faces up to the new ball or approaches a century or whatnot.
2. Sell tickets to the exciting sessions (eg new ball sessions, or "green mamba" sessions at Kingsmead) and promote them almost as if they were separate events.
3. Put some effort into top-notch statistical analyses and visual representations, so that things can be put into perspective in real time, rather than after the event.
4. Have buses drive around to pick people up after work so they can come and attend the final sessions of play for free. Promote these buses through cricinfo (since everyone's going to have the page open while they're at work anyway). Focus on making the crowd atmosphere a convivial, enjoyable one, so that people say "if we're having after-work drinks, it might as well be at the cricket".
5. Day/night test matches. Use these to cram entire Test matches into a weekend / long weekend, or else to delay starting times so that people can attend after work. Don't ask people to use up a week of their holidays to attend a game. Make it fit into their lives. And if developing a new cricket ball is too hard, just use the current OD ball and replace it more frequently. I don't see anything wrong with more spells of new-ball bowling!
And then the tour ends. The next bit of thinking is how to follow up with the new fans to keep them invested in cricket and perhaps following more of the international matches between other teams - but for now, I think that's enough.
What do you think? Should we ditch ODIs? Are there any other reforms we can make to the experience of Test cricket? How can we take advantage of technology?