This is true in part, but not in whole. There's a real importance to catering to some degree for your buy-it-sight-unseen fans because they'll keep coming back, if you treat em good. Anecdote; I can only speak for myself but I quit Assassin's Creed around Black Flag time because the series had strayed so far from what I originally loved about the franchise, I haven't played or touched any of the other titles since. I played every game, brought every season pass, add-on, re-release, t-shirt and figure I could get my hands on up until that point - but they lost me, hard. Now with AC:Origins they've gone back to a 4 year development cycle, gone back to the single-player focus, a return to a truely historical time-period worth exploring and all the hallmarks are there for a hard-core fan like myself to be brought back into the world. I'm certainly not the minority opinion on all of that either. Anecdotally the last two releases have seen a drop-off of the hard-core user base and underwhelming reviews for both Unity and Syndicate. So whilst the law of lesser-returns can be applied here, I think Ubisoft saw what was happening and did the right thing bringing the franchise back to its roots, back to a 'beginning' if you will to help return fans like me, to the franchise again.
When you look at a cricket title, is there a place to continue to cater to hard-core fans whilst still maintaining a pick-up-and-play element within the same title? Absolutely. My theory is with the Ashes release they have a workable template. Ashes will be a "cycle" every few years to move copies of an enhanced, upgraded and licensed product around DBC releases that feature all the nerdy-hard-core stuff/upgrades/tweaks we're looking for. Furthermore they get the power-house cricket countries (UK/Australia) to help market and promote their product. More people discover it, more people buy into it and a few people join us (hopefully) here as newly birthed hard-core fans. We grow that user base, the game gets stronger. Rinse, wash, repeat. There's a real opportunity the licenses can be continued and expanded with each DBC release too as they continue to prove they get how cricket works on a console.
I think there's room for everyone. The licenses help massively for casual fans, the support Big Ant get from the hard-core fans make the next title better... and then the next... and then the next...