And that's why I don't think cricket would ever get that big in America, it's impossible to get through the NBA, NFL and MLB. You would need a real freak athlete to market the sport and cricket just doesn't have that someone. A good example would be Jonah Lomu 14 years ago. He burst onto the rugby scene in the 1995 World Cup and quickly become the biggest name in rugby, he was pretty much the first superstar in rugby's history. During the world cup his name was pretty much spread throughout the world and it wasn't long until NFL teams such as the Cowboys wanted him.
Now if Rugby had of setup a competetion in the USA with Lomu as there drawcard I'm sure there would of been a lot of interest. It would of been "This guy turned down the NFL, he's 6'5 280 pounds and can run the 100 in 10.5 seconds, I've got to check this out"
Now let's say Atul Sharma can actually bowl 100mph+, from what I've seen of him he's a pretty good looking athlete, he's very big and muscular. If he was able to bowl quicker then anyone else in the history of cricket and he had MLB teams looking at him (just saying as an example) and he turned them down just like Lomu, don't you think there would be a lot of interest in him.
Thus creating interest in the cricket tournament