Tom Harrison, also sent one to Giles Clarke but never got a reply from him. I'll put up the one I saved from Tom Harrison:
Subj: RE: Serious mistake.
Date: 05/01/2005 16:30:12 GMT Standard Time
From:
[email protected]
To:
[email protected]
Sent from the Internet (Details)
Stephen
Thank you for your email. I thought it appropriate to offer this response to your thoughts.
It must be understood that the funds which come directly form our media partnerships (television, radio and new media) make an enormous contribution to cricket?s income in this country (up to 80%). Therefore, ECB?s ability to support the infrastructure of the game in this country at all levels of the game, from the provision of central contracts at England level right the way through the professional ranks to the grass roots of the game, depends almost entirely on our ability to exploit these rights. That being said, ECB is also fully aware of the huge contribution which exposure on terrestrial television has made to the sport. The question therefore, is to balance cricket?s exposure through terrestrial coverage in a changing broadcasting landscape against ECB?s fiduciary responsibility to finance the game.
There is a perception that all terrestrial broadcasters have the time in their future schedules to cover cricket. This simply is not the case, for two main reasons, firstly, due to the unique challenges which cricket presents terrestrial broadcasters and secondly, due to the enormous competition placed on ratings amongst terrestrial broadcasters who are now competing on a multi-channel basis. The deal ECB has struck reflects this fact and the way in which people will be exposed to cricket in the future ? i.e. through the traditional mediums of television and radio but also, increasingly, online and through mobile phones etc.
We do, however appreciate that a significant percentage of the population will not have access to satellite television, in response to which ECB has secured a prime time slot for highlights to be shown on Five from 7.15 ? 8.00pm, for each night of international cricket (excluding day/night one day internationals), the heaviest television viewing time for families.
The ECB Management Board was unanimous in its view that the cost to the game of maintaining live coverage on terrestrial television would have had severe consequences for the game at all levels from grassroots in clubs and schools, all the way to the England team, where massive cuts would have to be implemented. The deals with Sky, BBC, Five and TalkSPORT ensure we can continue to invest to develop a thriving grassroots structure and continue our significant recent progress at national level for our men?s women?s and age group teams. Success at national level is the driving factor of a sport?s appeal and popularity.
In terms of our satellite partners BSkyB, who have been loyal supporters of English cricket since 1989, ECB are certain that Sky Sports will continue the excellent job which Channel 4 has done for Test cricket and will continue to do so for the 2005 summer, Sky Sports has also been partly responsible for the outstanding success of the Twenty20 Cup which has done a great deal to promote cricket to a new and vibrant audience.
We are working with them to look at how access to live cricket can be offered at preferential rates for ECB affiliated recreational cricket clubs around the country before the new agreement comes into being in 2006.
ECB are pleased to have secured the future of cricket for the next four years, which will enable us to continue moving forward as a sport for all ages and backgrounds to follow. I hope this gives you some useful background into our decision.
Yours sincerely
Tom Harrison
ECB Marketing Manager