I think in the particular case of FIFA series, licensing also makes a huge difference, especially for a casual gamer.
Ofcourse they like graphics, but they're generally more discerning about the gameplay and more demanding in all other respects. A casual gamer can be 'beguiled' more easily by superb graphics even if the game sucks in all other aspects.
Well Ritwik, hardcore gamers also like graphics.After all They are the ones who buy latest graphics card off the shelf.
Ofcourse they like graphics, but they're generally more discerning about the gameplay and more demanding in all other respects. A casual gamer can be 'beguiled' more easily by superb graphics even if the game sucks in all other aspects.