So you don't think not supporting their previous games? Abandoning PC development, and removing the ability to patch it was alienating their fans? Just look at how many members have dissapeared from sites like this. They would also have moved on from ever being tempted to a Codies cricket game.
Taking me to to their studio to lie to my face about non-existent improvements for BLIC 2007 and then the abysmal Ashes 2009 almost certainly destroyed any chances they had of being successful in the future.
They may have said the right things in PR releases, but Codies have a recent history now of not actually following through on anything they promise.
If Icc 10 was actually patchable, it would happily have sustained it's playerbase for a sequel, but it wasn't and instead sinks away despite being infinitely better than Cricket 2007.
To highlight it for me, they've still yet to have correct fields for the Cpu in 3 games! Such simple oversights holding back an otherwise half decent game. Literally some average field placing would make batting so much harder, but of course they either didn't care, or lack the skill to execute it.