Don't get me wrong as I don't want to come across as negative, I still play this game most days and I've put a fair amount into content creation, writing, videos, plus sliders of course, to showcase what this game can do.
For me, it just seems like a relatively simple premise. No matter what new game modes are added, or additional ways to play together, all those roads still lead back to the same place and that is on the pitch. It's the gameplay.
Are people pulled in and kept entertained by the number of avenues they have to play? Career, play now, Big XI, competitions, tours, all the rest? Or by the experience they have once they're playing? Surely it's the latter, but each to their own.
Gameplay, plus clouds. Those are the two. Nail those and you're golden