It is important to the on going success of the game and possible franchise that as many people know about the game as possible. EB Games isn't just a store front for games; it is a key way to create visibility and market your game.
So if a someone who likes cricket or even knows someone who likes cricket walks into EB Games and doesn't see or hear anything about this game, that has a detrimental effect on the game. People can't purchase something they don't know exists or can trace to where it is available.
Just because we know about this game doesn't mean everyone who would like to purchase it does
