Im not sure if its the best or worst time to announce the release of DBC14 at the moment. The world is still in shock from seeing how bad Ashes 13 was. And consumer confidence in a cricket game product is now at an all time low. Hell, it was even mentioned on the radio this morning how bad Ashes 13 was and how disgusted Cricket Australia and the ECB are. (882 AM in Perth if anyone is wondering). Ive never heard any form of broadcasted public announcement (including advertisments) about a cricket game since Cricket 96 was offered as a free give away with a pack of Weetbix 17 years ago. And now all we have is a rant about how bad a game was.
How would the public react to the announcement of the release of another game? It can go two ways:
- "Oh youve got to be kidding me, here we go again....." or
- "Wow this looks a lot better, with all this talk about cricket games at the moment and The (actual) Ashes youve got me interested now"
Either way, the trailer has to hit hard and instill some confidence.
I cant help feel that Ashes 13 is gonna cost Big Ant sales regardless of when its released. Pushing back to winter will be silly as no one cares about cricket then.
Next summer might even be realistic? Hope not though.