I come down on licences being a negative more than a positive when it comes to teams. Here's why:
- It makes the teams uneditable. Generally, the kits are locked down and the squads are often locked as well - since the "official team" and rights holders, sponsors, etc don't want you messing around with their toys - especially removing sponsors who pay money to be on shirts.
- Lets say you can edit the team, but not the kit. The kits get outdated within a 2 years minimum - so you're either purchasing a new game entirely or hoping for DLC
- Should you gain access to editing the whole shibang - why purchase the license in the first place, if the end-user is going to change it anyway?
- PC users are going to either get access to, or hack/edit these elements and creating kits as we do now, whether supported or not, so again; the "team based licenses" become irrelevant.
The
limited value I see in licenses are not team-related but
kit-related. So legit equipment, bats, stumps and so on. I see revenue being able to be generated by rights holders to international tournaments being put in the game, ad-boards, replays and so on being sold for a more authentic experience. Perhaps even television and broadcast companies getting in on the action to license stuff like music, graphic overlays, commentators, competitions... all that and more...