This is becoming a classic example of "don't force something down people's throats". If people want to watch test cricket, they will watch it. The administrators don't have a personal hatred towards test cricket. Where the money lies, they will go. Earlier, test cricket used to bring the money because people were just enamored with cricket and the test format was the only format of the two formats available (when ODI came, tests become less mainstream). The format is hugely exposed now that T20's have come. The format was made popular/nostalgic because of that era of players who were so brilliant. You can watch a T20 between any team and can be entertained. But test cricket requires variables (certain teams, certain conditions, certain pitches, etc.) for it to be entertaining and even then, it will fail the patience test for most people who will plug into the game once in a while and the rest of the time, they will be following scores on Cricinfo on their mobile while doing other work.
I have spoken about this elsewhere in this forum too, but I won't be disappointed if tests die. For the nostalgists, watch re-runs of the classic games from before.
I have spoken about this elsewhere in this forum too, but I won't be disappointed if tests die. For the nostalgists, watch re-runs of the classic games from before.