D
Dutch
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Don't think we have had this one yet from their marketing director apparently:
Ashes Cricket 2013: Trade Spotlight | Retail Previews | MCV
ASHES CRICKET 2013 is an important release for 505 Games for a number of reasons. Firstly it is a day-and-date multi-format retail release based around a hugely popular event. It shows intent on the part of 505 that we are continuing to show support for physical distribution of our content and giving the consumer that choice, despite the fact that we have had to broaden our reach to include digital distribution.
Secondly, 505 Games? biggest successes historically have come from recognising and chasing ?niches? in the market where there is little competition which we can enter and own.
In this respect Ashes Cricket 2013 bears all the hallmarks of the success we had with Rugby World Cup 2013, Sniper Elite v2 or IL2 Sturmovik: Birds of Prey.
A cricket game of any description enables us to bolster our position with some of the emerging markets which we are keen to assert our presence in ? in this instance Australia and India.
Any Ashes year provides a bumper sales opportunity for cricket games as Codemasters saw back in 2009. 2013 is a very unique year for the Ashes tournament with two series back- to-back, so there are two sales windows to exploit. Because of this the sense of rivalry between the two sides is building to fever pitch.
Some interesting comments in there. A few which make me wonder what planet I am living on. Because I don't think it is the same one as dear Alison Greagsby, who is apparently marketing director..........what? They are directing the market?
I think we know what BA have done to their first plans:
"biggest successes historically have come from recognising and chasing ?niches? in the market where there is little competition which we can enter and own."
And this little gem. Why not say something like...we cant wait to bring cricket fans two fantastic games within a short space of time.....no let us put it like this:
"so there are two sales windows to exploit."
Well Alison, you succeeded...I feel darn exploited already thank you very much.
Ashes Cricket 2013: Trade Spotlight | Retail Previews | MCV
ASHES CRICKET 2013 is an important release for 505 Games for a number of reasons. Firstly it is a day-and-date multi-format retail release based around a hugely popular event. It shows intent on the part of 505 that we are continuing to show support for physical distribution of our content and giving the consumer that choice, despite the fact that we have had to broaden our reach to include digital distribution.
Secondly, 505 Games? biggest successes historically have come from recognising and chasing ?niches? in the market where there is little competition which we can enter and own.
In this respect Ashes Cricket 2013 bears all the hallmarks of the success we had with Rugby World Cup 2013, Sniper Elite v2 or IL2 Sturmovik: Birds of Prey.
A cricket game of any description enables us to bolster our position with some of the emerging markets which we are keen to assert our presence in ? in this instance Australia and India.
Any Ashes year provides a bumper sales opportunity for cricket games as Codemasters saw back in 2009. 2013 is a very unique year for the Ashes tournament with two series back- to-back, so there are two sales windows to exploit. Because of this the sense of rivalry between the two sides is building to fever pitch.
Some interesting comments in there. A few which make me wonder what planet I am living on. Because I don't think it is the same one as dear Alison Greagsby, who is apparently marketing director..........what? They are directing the market?
I think we know what BA have done to their first plans:
"biggest successes historically have come from recognising and chasing ?niches? in the market where there is little competition which we can enter and own."
And this little gem. Why not say something like...we cant wait to bring cricket fans two fantastic games within a short space of time.....no let us put it like this:
"so there are two sales windows to exploit."
Well Alison, you succeeded...I feel darn exploited already thank you very much.
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