Some of us were invited to test it. It's confidential so we cannot say much - we aren't being douchey (much) about it.
But to say it's free, it's great fun, it should have an appreciative audience here and is not related to DBC17 is I hope not saying too much.
Taking a wild guess here.. probably a mobile based (free-mium) cricket game...
Will take your word for it on the fun aspect.