Here are a few links which talk about 80% of global cricket revenue is generated by India...
India the new world provider for cricket
The Ministry of Foreign Affairs and Trade acts in the world to make New Zealanders safer and more prosperous | New Zealand Ministry of Foreign Affairs and Trade
India: Changing the game of cricket - TIME
I am sure if you google it you will find more details. Fact is India is the biggest player in financial terms and it makes sense to get them on board for any cricket related initiative.
In the old days gaming wasn't that big in India and combined with the smallish middle class one could afford to by-pass India. But with Indian middle class expanding & economy booming, and the new generation into gaming (based on lots of posters from India) it looks things have changed. Maybe they would lag behind Eng & Aus for the time being in cricket game sales but in the near future things are bound to change.
As a selfish cricket gaming fan, I would love to see you guys and Big Ant be as successful as possible and for cricket games be a huge hit. This would result in more cricketing games in the future and looks like India/sub-continent could be a short cut to that goal.