Microsoft will start selling a digital music and video player to compete with Apple's iPod by Christmas, according to sources close to the matter.
The company is also said to be planning to have a wireless feature on the new player to enable the downloading of music and videos over-the-air by users, according to one source.
Microsoft has been touting the new player to record companies in the last few weeks as well as a new integrated media software application developing a system akin to Apple Computer Inc.'s iPod/iTunes integrated ecosystem.
"They're proposing an iTunes model approach, another source told Reuters. "They're now interested in controlling the whole vertical stack of technology from the device to the service to the software."
Both Apple's iPod player and iTunes Music Store are runaway leaders in their respective market sectors. The iPod has more than half of the digital media player market, according to research company NPD, while iTunes accounts nearly 70 per cent of digital music sales in the U.S.
Analysts believe that the Apple's simple approach to providing an integrated seamless ecosystem for digital media has been key to Apple's success and think that Microsoft now wants a more significant stake in that market.
Reuters
http://www.smh.com.au/news/digital-...ut-by-christmas/2006/07/06/1151779047880.html
This will be interesting seeing how well this sells. The brand is the only thing that stands out for me over anything new from other companies. But for mind probably too late for Microsoft to dip into this market.