Unfortunate that the author doesn't know what "bandwidth" is.
I've noticed that caps in Aus have in the last year or so expanded by quite a bit. Lots of people in the US get up in arms about being capped at 250 GB, but they must be heavily relying on Netflix and TV streams, because it's a lot of data to burn through. If you're not gaming or torrenting, you'd hardly do any uploads at all, so even each way, 250 is still mostly down. It's quite a lot and Americans pay a lot less for it than some of us.
And that's rather the conclusion that the article comes to, which leads me to believe that the most harm an industry can do to itself is to just collectively oversell. They've got a great product, but they used to have a ridiculous, possibly unsustainable product. They can't be annoyed that they were getting something for virtually nothing; who would be? However, they can only be annoyed that it was taken away and nothing will ever measure up.