Exactly. Then came the Attitude Era when WWE had to be good or else they would go under. As of late, WWE know there is nobody to beat them and they have nothing to worry about so they get lazy. If someone stepped up, i would hope they improve ECW and make it extreme again, make some decent gimmicks for new superstars and get rid of all the trash gimmicks, useless monsters and useless storylines. Get the cruiserweight division some decent matches and make the other titles have good storylines. At the moment the US/IC titles are just wasted and nothing is happening with them. Same with the tag team titles, they are just being defended occasionally on Heat. It's a real waste.