I guess Codemasters are piling up the cash. Ashes Cricket 2009 is the number #1 game second week in the row. And this is not even tracking the sales in Aus/Ind. I am estimating that everyone including grand parents must have the game by now in India.
Source: UK Game Charts Week Ending August 15 - Voodoo Extreme
Source: UK Game Charts Week Ending August 15 - Voodoo Extreme