Devils advocate argument - the exposure has been excellent. The views on that Maxwell video in particular. But how much of that is down to BA skills or is it rather the inevitable publicity of a licensed product being pushed by CA/ECB and the cricketers themselves?
The content has been poor. 5 weeks out we know nothing about the game beyond it has 2 licensed teams and mo-cap. We knew more about the features of either DBC at this point. It concerns me that we as a market get so excited about so little.
2 videos and some face scans does not a campaign make.
Where's the beef?