It has nothing to do with losing the world cup or the fact india won it - heck as an aussie i can't give 2 hoots about winning or losing to india because there's no traditional rivalry like we have againt england, south africa and NZ..which has a lot to do with other sports. The reason we cared for a moment was because we hadn't won in india for a while...but that's done, and the rivalry has again fallen away. I think the reason why most other countries enjoy it is because Australia didn't win...it seems that the only universally praised things in cricket these days are events where Australia loses - like the 2001 india series, 2005 ashes and 2007 T20.