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Chief hope this encourages you guys
The 5-step Apology Process
1. Say you are sorry.
2. Clearly state what you did wrong.
3. Acknowledge how the receiving party must be feeling.
4. Express your sincere regret.
5. Promise not to repeat the behavior.
6.Refund and compensate for your product.
If you view apologizing as the equivalent of swallowing a bitter pill, consider the benefits. Apart from it being the right thing to do, apologizing increases customer loyalty and retention (if any now). The Nottingham School of Economics studied the effect of an apology on disgruntled customers after they were let down. studies show that malpractice suits, for example, drop when doctors apologize. Even in bankruptcy situations, those who apologize and refund fare better financially. The benefits of apologizing are evident in all spheres of our professional and personal lives.
Further
TIPS Dont's for Apologies
1.Eliminate the word "if." We have all heard, and made, these types of apologies: "If I have offended you, I am sorry." We might as well say: "I don't see how I could have offended you, but if you are so sensitive to have been offended, then let me be a big man (or woman) and issue an apology." This is most likely to be received as a second insult even though this is not your intention.
2.Don't delay an apology. Apologies have a "best-before" date: delaying an apology spoils its positive impact. Those who apologize even before a situation is discovered, boost their authenticity in the eyes of others. Transparency is a trustworthiness meter, especially in our low-credibility zeitgeist.
Further resources:
Find out your apology quotient. In Effective Apology: Mending Fences, Building Bridges, and Restoring Trust, author John Kador asks 10 questions that will rate your apology quotient (AQ.) The test and the book will help you develop this critical leadership skill and aid you in crafting apologies that can improve your relationships, both at work and in your personal life.
Hope this helps.