I think I need to play with the English then. I have no swing bowlers to work with since they took out Hilfy.
And when I hit the bowling meter earlier it still darts into the batter and the speed is basically the same. From what the playtest guys said the bowling meter is used for the quality of the delivery rather than the speed like it usually is.
Have you tried flicking through the different bowling options. Swann has: Arm, Top, Straight and Off on the main menu. Not sure what is on the next menu, didn't look.