b) People who are not aware of both the games might initially opt (preorder) for the other game due to the lower price and license name, but by the time that game releases there would be loads and loads of videos on youtube and facebook by the people who already bought your game showing how awesome it is....and that would generate more interest on the net and outside as well through word of mouth. Thus there would be a much much higher probability that the same people who were not aware of this game earlier would come to know of it and would choose it over the other game, which 'might' have almost nothing to show.
Some valid points, the problem is when you factor in we haven't had a cricket game for four years and people are VERY wary of buying the "Cricket" gaming brand because of (some valid) perceived failures among recent titles. When you factor in the price difference between the two in Australia is going to be between 50 and 70 bucks, those who are wary and wanting to "take a gamble" are going to go for the low-cost option, which is only going to damage the reputation of cricket products (if it's terrible) and dent any results because Big Ant will lose the consumer battle if they swamp the market with discs for only 20 bucks a pop. That's a gamble, many, will write off happily...
Long-term, it just hits the "Cricket Brand" as a console or PC game in the market really hard, because people will associate any product that's out as "only better than that other POS..." which isn't exactly, a glowing review. If BigAnt gets out the gate beforehand, as it's
most likely going to do and has probably been the plan all along, then that gives them 3 maybe 4 weeks of sales before Ashes comes in and stinks up the place, if it's bad... we
literally have no evidence either way.
Best thing we can do as a small collective is buy the game and then tell people about it. Word of mouth (especially on Social Media) will do a lot to convince people to buy the (likely) more expensive product over the near-app-market-priced game.
All comes down to how good the product is in-hand, we're going to find out in just a few weeks...