Don Bradman Cricket 14 PC PLAYABLE NOW!

[dhump]

I am wondering that when we (just average fans) can have these ideas why professionals are not doing so. Must be a good reason behind everything but I am not able to find it out, why not bank of simple marketing opportunity everyday every now and then.

 

[blockerdave]

I am wondering that when we (just average fans) can have these ideas why professionals are doing so must be a good reason behind everything but I am not able to find it out.

social media marketing is a specialism in itself. being good at making video games, or even "standard" PR/Marketing doesn't mean you'll be good at maximising social media.

i work for a company that makes insurance software, i was very sceptical about why such a company would need social media and i am pretty intolerant of marketing bs in general, however i have to admit we do an outstanding job of social media. these guys are in the dark ages in comparison.

it's not a slight, clearly they're very good at what they do do... but I think they should either employ a social media manager, or farm it out to an agency.

 

[cricket_online]

I am wondering that when we (just average fans) can have these ideas why professionals are not doing so. Must be a good reason behind everything but I am not able to find it out, why not bank of simple marketing opportunity everyday every now and then.

It's coz social media is the newest kid on the block and the folks who are good at social media management/PR are likely to be in their 20s and 30s. Not many organizations know how to leverage social media, especially the organizations which were established in the pre-web or pre-web 2.0 era.

I hope Tru Blu can maybe reach out to someone like Biggs for pointers. It can't harm them in any way and it's not as if they are making a huge investment in time or money. If it doesn't work you are not impacted that much but if it takes off and goes viral, watch out!

 

[dhump]

It's coz social media is the newest kid on the block and the folks who are good at social media management/PR are likely to be in their 20s and 30s. Not many organizations know how to leverage social media, especially the organizations which were established in the pre-web or pre-web 2.0 era.

I dont agree that blokes that are marketing modern day games have no social media experts or idea of its importance. I agree not many organizations have this idea but if you are dealing in something that will be bought mostly by people over 40-45 I can understand that you just dont care about it that much, but when your target audience is people 16-35 90% of them are totally using it for all day long and with era of smartphones.

social media marketing is a specialism in itself. being good at making video games, or even "standard" PR/Marketing doesn't mean you'll be good at maximising social media.

i work for a company that makes insurance software, i was very sceptical about why such a company would need social media and i am pretty intolerant of marketing bs in general, however i have to admit we do an outstanding job of social media. these guys are in the dark ages in comparison.

it's not a slight, clearly they're very good at what they do do... but I think they should either employ a social media manager, or farm it out to an agency.

I agree with everything stated but why a company that markets video games are not doing it is beyond my understanding and should be a good logical reason behind this.

I hope and guess that they will do it when few days are left but yet again we have like 2 weeks left in release and if not now then when really. With Ashes fiasco they should have been more careful of handling social media not everyone is as aware of it as us PC members.

For e.g. I can tell about another cricket related community with really a lot of cricket fans(may be one of the biggest) and there is only 1 dbc related there there with like 30-40 comments and it is so difficult to educate people that those mobile videos they got with bugs are not final built and end result is that majority of them comparing dbc with ashes 13.

 

[cricket_online]

I dont agree that blokes that are marketing modern day games have no social media experts or idea of its importance. I agree not many organizations have this idea but if you are dealing in something that will be bought mostly by people over 40-45 I can understand that you just dont care about it that much, but when your target audience is people 16-35 90% of them are totally using it for all day long and with era of smartphones.

I didn't specifically call out folks who are marketing video games or any particular industry. My comment was more generic in nature based on my experience. In lots of organizations established earlier, people become so entrenched in the processes that are part of the organizational culture that it becomes difficult to bring in change. When you suggest changes to the processes or newer way to do things, you will be stonewalled by "that's how we do things here" or "but it has worked well for us till now".

I'm not saying all the organizations are resistant to change but majority are. It's in human nature to be resistant to change and you may want to read the "Who moved my cheese?" to understand the point I'm making.

 

[blockerdave]

I didn't specifically call out folks who are marketing video games or any particular industry. My comment was more generic in nature based on my experience. In lots of organizations established earlier, people become so entrenched in the processes that are part of the organizational culture that it becomes difficult to bring in change. When you suggest changes to the processes or newer way to do things, you will be stonewalled by "that's how we do things here" or "but it has worked well for us till now".

I'm not saying all the organizations are resistant to change but majority are. It's in human nature to be resistant to change and you may want to read the "Who moved my cheese?" to understand the point I'm making.

you can see it here precisely... on the one hand several posts from @Ross calling this a particularly complex/difficult release etc. and then several saying "this is how we work".

 

[cricket_online]

you can see it here precisely... on the one hand several posts from @Ross calling this a particularly complex/difficult release etc. and then several saying "this is how we work".

In terms of Tru Blu and Big Ant's use of social media that definitely seems to be the case.

 

[kasabian21]

I can understand not wanting to change what up until now has been a winning formula, but doing a bit of social media stuff isn't groundbreaking and isn't going to have any impact upon the usual route that is taken; it's merely something extra that requires a tiny amount of time to do. That is all. No-one is asking for massive change, just twenty minutes here and there on FB and Twitter. Hell, I'm sure @MattW would do it for free if asked.

 

[cricket_online]

I can understand not wanting to change what up until now has been a winning formula, but doing a bit of social media stuff isn't groundbreaking and isn't going to have any impact upon the usual route that is taken; it's merely something extra that requires a tiny amount of time to do. That is all. No-one is asking for massive change, just twenty minutes here and there on FB and Twitter. Hell, I'm sure @MattW would do it for free if asked.

A "preview" copy of DBC 14 would be nice to have though

 

[kasabian21]

A "preview" copy of DBC 14 would be nice to have though

Cake is the preferred payment I believe.

 

[blockerdave]

I can understand not wanting to change what up until now has been a winning formula, but doing a bit of social media stuff isn't groundbreaking and isn't going to have any impact upon the usual route that is taken; it's merely something extra that requires a tiny amount of time to do. That is all. No-one is asking for massive change, just twenty minutes here and there on FB and Twitter. Hell, I'm sure @MattW would do it for free if asked.

importantly, it also has minimal budgetary impact... the downside - someone wasted some time preparing images/video (and getting approval for them) and then tweeting them. upside is fantastic...

but really, only 1 in 20 tweets, maybe less, even needs a pic or video, the majority of the tweets should either trail what's coming, comment on relevant things "Warner looking well set; how will you get out an aggressive opponent? #ausvsa #careermode [URL=http://www.planetcricket.org/forums/usertag.php?do=list&action=hash&hash=DBC14]#DBC14 [/URL] " / "our [URL=http://www.planetcricket.org/forums/usertag.php?do=list&action=hash&hash=DBC14]#DBC14 [/URL] simulation says WI by 30 runs #WIvENG - what do you think?"

then trailing competitions etc. like retweet and win a signed game, or signed print of a still / whatever

and then squeezing every last bit of blood out of any media you have previously released... "just in case you missed this earlier..." "seems to be a lot of love for how the SCG is looking here"...

 

[IceAgeComing]

I don't see why having a man going "England lose again - will you be the one to turn them around?" and perhaps occasionally tweeting interesting screenshots would cause any "harm" to the release strategy. For example; I know that we've had Bradman in coloured clothes before so perhaps have tweeted that out with "With the global T20 going on right now; imagine how the best ever would have done?" - assuming you could get permission from the foundation of course!

You'd never get away with directly linking in to any ICC competition; because DBC are not meant to have equivalents to any player because they don't have the licence - them saying that they predicted that England would win the warmup game against the West Indies because the game because they thought that "Dirnbech" would take a bunch of wickets is dodgy because there isn't meant to be a Jade Dernbach equivalent in the game!

 

[ChinamanSpin]

It's even more dodgy because people would know that the game was unrealistic if Dirnbech could take wickets.

 

[blockerdave]

i am fairly sure no "license" can stop another entity talking about an event on social media, even for commercial gain.

and it's pretty easy to avoid actually mentioning any names/equivalents or doing it in a manner that is perfectly fine.

 

[kasabian21]

It's even more dodgy because people would know that the game was unrealistic if Dirnbech could take wickets.

Is he mates with Suart Broad?