B
Bigby Wolf
Guest
It actually began when Zee lost the ICC rights despite having the highest bid, the later was just a trigger point of Chandra getting back at the BCCI.Yeah, ZEE getting the rights vindicates their owner Subash Chandra. They will finally be able to show live cricket( Although they held the BCCI rights briefly- for matches in Malaysia, foreign countries). Just wonder how much they are paying to Disney, who have already paid through the roof for these rights. I wouldnt be surprised if Disney picks up the rights for the Rest of the World and sub-licenses them as well.
Btw, just going to correct you on the highlighted area. The battle began in 2004 when ZEE won the rights for India home series, not the ICC ones. The, then BCCI helmed by Jagmohan Dalmiya hadn't expected ZEE to win and wanted the combine of ESPN-Star to do so. The rights process was eventually scrapped and was re-issued with a disclaimer stating that the bidding company needs to have a sports channel. This lead to Nimbus/ Neo Sports getting the rights.
The rebel ICL came up after ZEE won the BCCI rights for matches to be played outside India. The BCCI had an ambitious plan of taking India matches to places like Kuala Lumpur, Singapore ,Toronto ,Morocco, etc. Zee screwed this up by introducing the ICL- which led to a ban on them bidding for any BCCI property until mid of last year.
The pain of denial had been with Chandra since 2000 when the ICC World Cup rights were sold to NewsCorp's Global Cricket Corporation (GCC) for $550 million despite Zee bidding the highest at $650 million citing Zee's insufficient sports marketing experience.