See It's fine If you come up with some insightful criticism of the IPL but saying that strategic time out makes the game longer is absolute nonsense. It usually takes an hour and half for each inning to finish with a ten minutes of break in between the inning and a total of ten minutes of strategic timeout. I mean they have to do the time out to make sponsors happy because they are providing them with shit load of money. If you are criticizing the whole tournament for that extra 10 minutes, it really doesn't make sense to me. Cricket is the most watched sport in India so If your company sponsors a cricket tournament like IPL, it is likely to bring you money and that is why you see so many sponsors in IPL.