Adboard creation steps:
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Step 1: Copy your desired image.
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Step 2: Paste it into Paint.
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Step 3: Crop out the white by just pressing "crop" up in the toolbar. Then crop using "select" and "crop" to make it as skinny as you like so it compresses when resized.
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Step 4: Resize the logo using "resize" and the "pixels" option, so that it is square. (eg. a x b where a = b) So could be 200 x 200 or 1000 x 1000 etc. The larger the better if the size of the original image allows. (don't go overboard and make an image that was originally like 300 x 150 into 1000 x 1000 or it will become too fuzzy.)
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Step 5: The image on the left can now be seen to be more compressed. Save the new image as a PNG.
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Step 6: Upload the image to an SVG converter and save the new SVG image.
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Step 7: Upload the SVG to the logo creator. Mine is placed in the centre of the workspace as that's where the text was on the resized image in Paint. If you covert an image with a dark background and light text to an SVG the background will fill the workspace as long as the image is square.
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Step 8: Colour it to your liking.
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Step 9: Place it on your stadium adboard. My ASB board is still a little stretched but that can be fixed by further compressing the text in paint.
Sorry if this is a bad explanation but I hope the pictures show the process. Just ask any questions if you're unsure about anything. I look forward to seeing some more stadiums with beautiful adboards of real sponsors.
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ASB boards at Eden Park