The_Pharoah
International Coach
Thats not how you release games mate. Sept/Oct is usually the peak release times for games...NBA 2K, FIFA, etc...you're competing with other games for the $$ that players have...in a time when inflation is rife worldwide. You can't just release a game to the market on day 1 without much fanfare and then wonder why there's very few sales. Its all about marketing to create the hype, to leverage off actual cricket being played (and they just missed a trick with the Ashes all finished now...) otherwise it'll release and noone will know about it. Not everyone goes into the local gaming store. I pretty much buy my stuff online now so if I don't see any 'coming soon' and follow up marketing to make me want to spend it on a 'lesser' game like Cricket 24 vs a AAA game like EA FC, guess where my money is going? Remember no $$ = no future development.Great that Ross clarifies about release date...
About game promotion etc, i personally don't think they need to release screenshot or trailer one month before release date... Because they don't have any kind competition for cricket games in console or in PC, also by now most of buyers know about BA and there Cricket games, so even they promote and show some glimpse of that games 10 days prior, it works for them i guess...
These guys better pull their finger out.