late March makes reasonable sense in the context of the WT20... the "best" date would certainly have been late october/early november last year but that boat sailed.
as i posted yesterday, i feel if March wasn't hit the Aussie summer makes more sense than any date in between, but Ross was fairly emphatic that isn't going to happen.
regarding telling us the exact date, regarding the short attention spans etc. i can understand why they don't make that official.
not telling the retailers i find baffling, and i can't believe it makes selling the game to them any easier. if someone comes to you and says "will you sell our game", your first question is gonna be "ok, when is it out?" if they respond with "we're not telling you" i can imagine the rest of the conversation being fairly awkward.
what's the worst that happens, they tell the retailers e.g. "27 March but please don't go public yet"... 9 out of 10 retailers abide by their request not to go public, one tells people. STFW?
or they don't tell the retailers, and you get people at the chain that held their premiere and has the steelbook exclusive telling potential customers "it's not coming out this month, spend your money on something else"...
the release date thing has almost become a sort of big willy contest, where they seem scared of losing face if they announce it "early". short marketing campaign - yeah, fully behind that. release date as state secret - weird.