Nobody has said Ross has lied, unless he has posted (prior to today's announcement) that there is a UK distributor with a done deal. If he has posted to that effect then yes I would call bullshit on that, but I don't think he has.
He has said he's not concerned about the UK, in the sense of that it will happen and should happen in the same timeframe. Now I don't disbelieve that, because he's invested a lot of time and money in the game and it's clearly in his interest to have it on sale here asap and he would be concerned if it was looking like not happening, but until a distributor and date are officially announced for the UK and I see "proper" UK vendor visibility (by which I mean retailers I've heard of), I think it's better and more realistic not to expect the game on the 3rd. If it happens, fantastic, I will be delighted.