the things that have been mentioned are the reason they consider it a good strategy.Im talking about an announcement of a release date and asking simple questions as to why they believe announcing the release date 3 weeks before is a better strategy than announcing a release date 3 months before (like other devs usually do). Or even why it is even considered a strategy? I already know all the things you mentioned.
1.they don't have enough money to sustain long marketing campaigns.
2.they want to go all out in the short time prior to release with their marketing.
3.they don't want the gap between the announcement and release to be long for people with small attention spans like ME.
and many more points that have been said..
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