"I think you're barking up the wrong tree a bit: it's a very tough job for a distributor to sell this game into stores.
The issue is that retailers don't want to stock niche games on the high street: they'd rather carry larger amounts of the AAA games and dedicate a lot of space to trade-ins. This is where their biggest margins are. If they don't think they can sell a game in good volume, then they don't want to stock it: a bigger company might prefer to stock it online-only and not on the shelves.
Picking a few key retailers and offering them exclusives and/or incentives is pretty much the only way to do it, but the key thing it comes down to is numbers: last year it was a new property which struggled to make an impact: this time will be better, next time will be better still, as reputation and sales grow."
In Sheffield the only store selling the game was an independent retailer. GAME toldme that they would not be stocking it. The price they sell at reflects the trade price they buy at. Clearly this game was unduly expensive at trade price. The reason so many stores would not stock this game was the price. It is a budget game at a premium price. Not even GAME would take a chance. The distributors set the price. I have owned my own cd business so I do know about trade prices etc. The reasons the game struggled to make an impact were the high price, the bugs, the reviews. The game was released unfinished and until the game was patched it was virtually unplayable. the run out bug was lamentable. I think this is a great game but the whole set of of release, price ans distribution is unprofessional and amateurish in the extreme. They got it very wrong first time around and i looks like they are making the same mistakes again. Yes it takes time to get used to things but they have had over a year to get this right and seem unable to do it. The price point is bizarre given the nature of the game. This year PES15 was released at a budget price in ps4 and xb1 because the public perceive it as a budget game. Consequently the game sold well. Have the devs of db14 ever heard the term, "speculate to accumulate"
And as stated previously Grainger Games are selling the ps4 version at £39.99.