It needs a narrative. Something that carries over through matches, tests and tournaments. Bigger goals. Rivalries to develop (between plays on the same team AND with opposition) and again, these depending on context. If you're playing for England or Australia it's all geared towards the Ashes. If India, you're probably focused on the World Cup, or more concerned about your IPL responsibilities.
Be the lynchpin opener who keeps the ship steady, or the explosive lower-middle order sent out to turn a game.
Goals change throughout as well - you may come in with orders to just hold on to your wicket. But if you do, and score quickly as well, then the goal is met, but another opens - "Win the Game". At the end of the match, you are the fans hero but the selectors may mark you down for taking unnecessary risk and going against the plan...
Be the lynchpin opener who keeps the ship steady, or the explosive lower-middle order sent out to turn a game.
Goals change throughout as well - you may come in with orders to just hold on to your wicket. But if you do, and score quickly as well, then the goal is met, but another opens - "Win the Game". At the end of the match, you are the fans hero but the selectors may mark you down for taking unnecessary risk and going against the plan...