I mean, we can argue this...
... But I'm kinda qualified in this area.
But OK.
Well, you got the sales figures wrong for PES for one. I'm perfectly happy to discuss what you think about the value of a brand, but at the end of the day having had long discussions with developers of more successful series in the past which do draw marketing from their brand alone. They've generally argued that having a yearly market presence and a quality game alone over the years is a key part of their marketing strategy, this is something that has never existed in the cricket gaming market; the inconsistency of releases in terms of release year, quality and naming basically renders any argument of "but the naming doesn't help much" basically irrelevant, particularly given the number of series that do see value in it across a great number of sports.
To be fair though cricket sort of has a series which does have a consistent release and naming scheme, Cricket Captain, though the core game is basically unchanged over the past decade, though they've made good additions in recent years in terms of competitions and graphics. I'd love to catch the developers at some point to figure out how much they value their consistent brand, particularly given the minimal marketing they do otherwise.