My post got deleted from the media thread (Sorry: I didn't notice it was no longer ALL media, but just screens and video only now?), so I'll repost here: I went through Oxford Circus tube last night - At least 4 full billboards, one of them 48 sheet.
The media campaign is NOT messing around: Already a million times better than the DBC games in the UK.
The media campaign is NOT messing around: Already a million times better than the DBC games in the UK.