The reason the Cricket 07 ball only bounces once (I'm assuming you're correct as it's ages since I've played it) is that no cricket game so far has correctly implemented the physics of a bouncing ball. It is not as simple as just reversing the Y component of direction and reducing it a bit, whilst slightly slowing down the horizontal motion. Depending on the direction the ball comes from, the ball digs into the ground and loses a lot of speed.
For example, if a hook is skied and lands 10m in from the boundary rope, it will quite often not get to the rope, as the ball digs into the ground losing a lot of it's horizontal momentum. I hope that this will be well implemented in TAOC.
Also, the same is true when bowling. Simply saying that the ball should bounce up (vertical component only) at 0.65x the original velocity, will not suffice. This may be true when the ball is bowled at a full length, but if you bowl a bouncer, the coefficient of restitution is reduced significantly due to the ball digging into the pitch. If this were not the case, bouncers would fly miles over the keeper's head, which is what happens in BLIC, because it is a game made by morons for children.