Telling how you can "engage" and drum up interest in your next titles :
DBC17 : 64 Posts BEFORE it releases and then only 4....
Ashes Cricket : 47 Posts BEFORE launch...... and 6 after launch.
Now THATS "interesting" , and surely shows a "trend"
So BA use the Forums to get potential momentum and Customers for a new title , and then bugger off once launched.
And the people on here to be engaged represents what % of buyers of them game? probably less than 1%... just saying --- though shalt also have to factor in BA's own forum AND facebook AND twitter....