Don't you think ross that this is the right time to establish recognition of the game among casual fans of cricket games,AC13 is at its weakest end now,I mean by and large you have established a small fanbase in PC by keeping in good communication with the forum members,answering to their queries and most importantly Cricket Academy's success made your company a trustworthy one and CA reflects the quality of your game if not telling the whole part of story...
My personal suggestions
start by making a facebook page of Big Ant's Cricket 14 and a twitter account which daily uploads CA screenies of different players made by people... then have a blast of screenies at 21st when more people and casual fans from all over the world will know about the game delay,and here comes Big Ant in action with its screenies...Then slowly Revealing Cricket Game's title and A teaser will do the job with "coming soon" written in the end (that is necessary
ithink,we desperately need a teaser ross
and i know you are not going to reveal the release date sooner)..and then revealing Release date with a Trailer or so...and then In-game trailers afterwards and as you said Pre release testing sessions
...will surely blow AC13 away assuming with a great possibility that there incompetence will continue till aug 25th,the last day of last ashes match
...What I personally think apart from this forum or BA's forum...Big ant has not yet penetrated into the casual fanbase of cricket video games...
P.S: sorry if I might sound dumb,As I am not very coherent most of the times and also if the whole idea might sound dumb,just a suggestion,you are the C.E.O you are the experienced one,you know how to handle things...just giving my view
And I am not sure if you have talked about that,when are you going to release CA's final version? cause it will really help in penetrating deeper into the core base,would certainly make people more happy as they have a final and complete version of CA...
And ross what about platform submission of your game? can you tell about that? any hint?