The problem is, as I have stated multiple times before, there still isn't a better time to release then now, unless you maybe delay the game by a year or three. In my opinion, the interest in cricket at the moment at least in Australia is the highest it has been since possibly even the 2006/07 Ashes series. The general public, not just the cricket/sports followers, are interested in what's happening. The atmosphere around cricket is buzzing and I'm no expert but I think a cricket game could be really successful if released prior to Christmas, before interest dies down as the series nears the close.