Firstly, stores are guessing on dates.
I think the only attacks from myself have always been in retaliation, if not point the occurrence out and I will humbly apologise. Sure, my retaliation may be greater than the original "offense" but that is my nature. I won't hit first, I'm a second punch guy in all respects, however you better make your first one a really good one. I know this attracts trolls for the "bite" but I'll take that over becoming a punching bag.
If you want a PR guy then I'm not it. I cant see the point;
a) I don't want to do it
b) I'm not paying someone else to do it
c) anyone with half a brain wouldn't want it to read it (go back and read the early to mid-Ashes thread, FB, or Twitter, just replace the words "Ashes 2013" with "DBC14" and bingo, you've got what you wanted - "all that and more".)
As far as the journey next time around, it's probably not a matter of not being here, it's more a matter of managing it better, and managing expectations. I've typed "off the top of my head" as it were, said what my intentions were, best guesses, etc. I probably need to reel that in.