in relation to the release of ashes, i think its important to note that a lot of people wont know it even released. there was no marketing for it, it was announced about 2 days before it got released and the facebook page is still dead.
everyone who does know about it realises how rubbish it is and are becoming aware of DBC. Some console gamers wont know of ashes because they arent on steam.
i think of the little marketing i have studied, that not a great deal of damage has been done to the cricket games in general. The casual gamer which will buy dbc wont have followed these two games as heavily as some of us.
as long as big ant release some good trailers, keep that facebook page alive, and fans keep promoting the game to others, this game will be hugely succesful.