Indian Premier League - General Discussion

NILAYSHAH60 said:
I am sorry this might sound a little naive-

But I always wondered over the years that how do people calculate these viewership numbers?
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From Nelson

To measure TV audiences and derive our viewing metrics (i.e., ratings, reach, frequency), we use proprietary electronic measuring devices and software to capture what content, network or station viewers are watching on each TV and digital devices in the homes of our Nielsen Families. In total, we measure hundreds of networks, hundreds of stations, thousands of programs and millions of viewers. In the U.S., electronic measuring devices and millions of cable/satellite boxes are used to provide local market-level viewing behaviors, enabling the media marketplace to gain a granular view of TV audiences.
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Our measuring technology and devices capture which networks/stations viewers are tuned into on each television set in the home. Our meters and technology can also identify who is watching, as well as when, including time-shifted viewing—the viewing of recorded programming via DVR or video on demand. Nielsen also captures viewing that occurs on other screens, such as mobile, tablet, and computer—delivering to network clients a view of their total audience.

Chosen randomly through proven and rigorous techniques, Nielsen’s TV Families represent a cross-section of representative homes across the country and each local market. And unlike measurement that relies solely on big data sources, our measurement ensures representative coverage across demographics because our panels (which form the basis for our Nielsen Families) ensure that we capture person-level viewing behavior, not just set top box level viewing. Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact and analyze with confidence.
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NILAYSHAH60 said:
I am sorry this might sound a little naive-

But I always wondered over the years that how do people calculate these viewership numbers?
Click to expand...

I read recently that the broadcast rights will be up for renewal soon and that SONY was interested in acquiring the same but the valuation expected by the BCCI is over and above the 16k crore it went for last time. Sony's argument to this is the 34% drop in viewership in its own board. I think a lot of the drop in the 34% is also attributed to the shift in viewership from satellite to internet. But it was still showing a significant drop in popularity.
 
wasteyouryouth said:
34% is a huge drop. Surely that doesn't suggest that what people want is more.

Although, I wonder if this factors in lockdowns and different working conditions that might mean more people were watching last year.
Post automatically merged:

Meanwhile, Trailblazers are getting thrashed by Supernovas in the Women's T20 Challenge.
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The drop in my opinion is over-kill. The IPL is a ticking time bomb. It could ruin cricket as we know it and therefore the league itself. In India, there is a general attitude of don't fix it if it ain't broke and also to stretch the band to it's absolute breaking point till it breaks and we then look for economical fixes. We don't believe in constant evolution of a product and marginal gains every year. To draw comparison from another industry, the BCCI made the iPhone and we are may be using an iPhone 3G or iPhone 4 now.

I think these "time-outs" fetch close to 200-300 crore which in your terms would translate to 20-30m quid. There is also a contractual obligation for the broadcaster to play a certain number of ads a certain number of times so as soon as the 6th ball is bowled they immediately cut off. The umpiring has become a complete joke and literally everything is referred to the third ump. It slows down the game immensely. To add to all this nonsense there is water breaks every over for guys watching in the stadium and sometimes even mid over. The broadcasting is just beyond horrendous. I would be ashamed to ask any Sky viewer to watch an Indian broadcast. People like Murli Karthik, Anjum Chopra, Sunil Gavaskar are just cringe and hopeless. The idea of a colour commentator and the story teller is dead in cricket.

One day, this bubble will break and we will scramble to look for fixes. The whole solution is to make the IPL an all year round affair (minus the India test season) with games only on weekends. It will completely open up the market and it will provide an opportunity to cricketers world wide to be a part of this amazing tournament. It will also end up making test cricket in India more prestigious with the marquee players missing IPL games if test cricket is in progress. That in turn gives opportunities to a plethora of domestic talent overseas and at the same time providing them with financial stability. For example, if a Jos Buttler cannot play an IPL game for RR because he's playing a test match at Chittagong on a Sunday, a Sam Billings or Ben Ducket will get an opportunity in this league. It will promote not just India, but also world talent. Lastly, the number of ads just need to be reduced. How? Increase the air time costs. You rather 3 people sponsor the whole thing and the viewer doesn't get fed up compared to him/her not tuning in at all.

I am convinced that I have seen more "CRED" ads this year than sixes and wickets combined. It ultimately has led to me not bothering and just watching a movie on other OTT platforms and just seeing the HLS if I feel like it.
 
LiveLoveABD said:
The drop in my opinion is over-kill. The IPL is a ticking time bomb. It could ruin cricket as we know it and therefore the league itself. In India, there is a general attitude of don't fix it if it ain't broke and also to stretch the band to it's absolute breaking point till it breaks and we then look for economical fixes. We don't believe in constant evolution of a product and marginal gains every year. To draw comparison from another industry, the BCCI made the iPhone and we are may be using an iPhone 3G or iPhone 4 now.

I think these "time-outs" fetch close to 200-300 crore which in your terms would translate to 20-30m quid. There is also a contractual obligation for the broadcaster to play a certain number of ads a certain number of times so as soon as the 6th ball is bowled they immediately cut off. The umpiring has become a complete joke and literally everything is referred to the third ump. It slows down the game immensely. To add to all this nonsense there is water breaks every over for guys watching in the stadium and sometimes even mid over. The broadcasting is just beyond horrendous. I would be ashamed to ask any Sky viewer to watch an Indian broadcast. People like Murli Karthik, Anjum Chopra, Sunil Gavaskar are just cringe and hopeless. The idea of a colour commentator and the story teller is dead in cricket.

One day, this bubble will break and we will scramble to look for fixes. The whole solution is to make the IPL an all year round affair (minus the India test season) with games only on weekends. It will completely open up the market and it will provide an opportunity to cricketers world wide to be a part of this amazing tournament. It will also end up making test cricket in India more prestigious with the marquee players missing IPL games if test cricket is in progress. That in turn gives opportunities to a plethora of domestic talent overseas and at the same time providing them with financial stability. For example, if a Jos Buttler cannot play an IPL game for RR because he's playing a test match at Chittagong on a Sunday, a Sam Billings or Ben Ducket will get an opportunity in this league. It will promote not just India, but also world talent. Lastly, the number of ads just need to be reduced. How? Increase the air time costs. You rather 3 people sponsor the whole thing and the viewer doesn't get fed up compared to him/her not tuning in at all.

I am convinced that I have seen more "CRED" ads this year than sixes and wickets combined. It ultimately has led to me not bothering and just watching a movie on other OTT platforms and just seeing the HLS if I feel like it.
Click to expand...
Wishful thinking to imagine that international players would choose to play test cricket over IPL if it were a year-round affair. South Africa lost a team worth of players to the IPL this year; England, Australia might be able to compete financially to keep players on central contracts but South Africa, New Zealand, West Indies etc would be decimated of their international players.

I don't know what BCCI/IPL plans are but I assume it's make as much money as is possible and the wider consequences are not considered; I might be wrong on that but generally this is how these sort of things operate.

In terms of the advertising, one reason I assume they haven't adopted the time-limit rule that's in The Blast, Hundred and coming to T20i is because TV and advertisers don't care if they games last four hours because it's the chance to keep mentioning the Swiggy Fast-Five and TATA Punch.
 
Rajasthan Royals suddenly seem to have lost all their momentum in their innings after Samson's dismissal. Buttler have literally struggled through this innings. Gujarat would be pleased to chase anything less than 170 at this stage.
 
wasteyouryouth said:
Wishful thinking to imagine that international players would choose to play test cricket over IPL if it were a year-round affair. South Africa lost a team worth of players to the IPL this year; England, Australia might be able to compete financially to keep players on central contracts but South Africa, New Zealand, West Indies etc would be decimated of their international players.

I don't know what BCCI/IPL plans are but I assume it's make as much money as is possible and the wider consequences are not considered; I might be wrong on that but generally this is how these sort of things operate.

In terms of the advertising, one reason I assume they haven't adopted the time-limit rule that's in The Blast, Hundred and coming to T20i is because TV and advertisers don't care if they games last four hours because it's the chance to keep mentioning the Swiggy Fast-Five and TATA Punch.
Click to expand...

You are missing the point. The BCCI's arrogance is down to the fact that no matter what sort of product they dish out, people will tune in. This year is the first indication that the product is not getting any better and I personally feel that it isn't because we have saturated our local market. Next year, the tournament is going to be 3 months long. The calendar is gradually stretching. The advertisers don't care if the game is 4+ hours but they will care if there isn't anyone to watch those ads and that is what the viewership data is suggesting. Once that disappears, the sponsors will as well. It's all about the product and the product clearly does not have the same appeal it did and I will say that these silly auctions are another contributing factor. I think Aaron Finch has played for 10 odd franchises. They need to have auctions for free agents or new entries and that is it. Renewal or poaching of players should be made the norm. A franchise should have the option to dangle the carrot in front of someone like a Kohli for example.
 
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