The report might even be a PR gimmick to actually boost up the TVRs. Face it, right after the World Cup, people are not going to be interested in watching non-stop cricket.
Secondly, we are not yet aware of the team compositions and thus the loyalty factor plays a big role.
Additionally,many of you have pointed out the fact that the 'local element' is missing from many teams.
Considering all together, I feel the report is fake and not many people are watching the IPL this time round. The broadcasting too sucks big time. SONY should have got in a few good looking girls into their cast, all we have is a bunch of idiots who don't know what to speak.