Nike is Indian Team`s new Kit Sponsor !

aditya123

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India land ?25m sponsorship deal

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Selector Kiran More holds a new India team shirt

The Indian cricket board has signed a kit sponsorship deal with Nike, worth around ?25m over five years.
Nike outbid rivals such as Adidas, Reebok and Slazenger to land the contract, which begins on 1 January.

Vice-president Lalit Modi said India had now become the world's "most valued brand in team sponsorship".

Airline company Sahara, remain the national side's main backers after agreeing a new four-year deal worth almost ?40m on Monday.

"The aim was to maximise the gains for the benefit of the game," Modi said.

"The BCCI is looking at exploring new sources of revenue and will soon open itself to product merchandising, ground sponsorship and other licensing as part of its strategy to market the game."

The figures go a long way towards explaining why the BCCI is the richest cricket board in the world.

England, by comparison, have a four-year sponsorship deal with Vodafone, thought to be worth ?15m.

The West Indies Cricket Board, meanwhile, agreed the biggest deal in their history with Digicel earlier this year which will bring in ?10.5m.
Good to see a major sports brand associate with cricket !
Shows that cricket is getting popular !

Adidas recently became Australia`s kit sponsor.

I was getting bored seeing India play in the sky blue kit but Iam disappointed not to see the tricolour on the new kit !
But, finally we`ll get to see India play in a new ODI kit !
 
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and some work for kit makers in PlanetCricket !
New kits for Cricket 2005 !
 
A new kit and a lot of sponsorship.
This is great marketing.

Also it does not stop here.
The sponsorship will change suring ICC events.
 
aditya123 said:
why isn`t the name of the team on the kit !
They are playing for India and not for Sahara and Nike !
They should have the name `India` written other than the huge ugly sahara logo.

The national badge is there? Most countries dont have the name plastered accross the front unless they are playing in the world cup or icc trophy.

Shirt looking good by the way.
 
why isn`t the name of the team on the kit !
They are playing for India and not for Sahara and Nike !
They should have the name `India` written other than the huge ugly sahara logo.

Also, now fans will be able to purchase caps, goggles , and of course the jersey from any shopping mall !
JUST DO IT !
 
This is horrible! You can't just make a huge change in the kit. It has to be gradual. Look at Arsenal and how they are performing after changing their kit!
 
I hope we do not go the Arsenal way !
 
I loved the old blue one. The kit does look pretty nice though...
 
ya, similar to the hockey kit !
 

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