True, but you're going head-to-head with an officially licensed product at that point, regardless of which is the better game you'll have Michael Clarke and Alistair Cook's faces all over it. The public will gravitate to that. Unless they do a local-only release for the UK now and go head to head (kinda like what Sidhe did against the official World Cup game in New Zealand during the World Cup*) and then another "international release" during the next Ashes in Australia?
*Although, Sidhe did have the luxury of having the official All Blacks/Wallabies license, with a couple of other smaller teams at that point. It was repackaged as Jonah Lomu Rugby for the International Release.