Big Ant has also learned a hard lesson about selling sports games abroad via DBC14’s reception in the UK. Despite Don Bradman’s significance as an icon of cricket (and his reputation as one of the most statistically dominant athletes of all time) Symons is earnest in his admission the team made a gaffe not localising the game’s identify for the UK market.
“Yeah, we made a mistake,” says Symons. “There is no doubt in my mind we made a mistake. With all due reverence to Don Bradman we made an error.”
“There was a couple of errors there. If I put myself in the opposite position, if I put myself in a Pom’s shoes, am I going to buy an Australian cricketer? If I’m into cricket, maybe. But the box is green and gold. It’s an error. The box shouldn’t have been green and gold for a start. I think that’s a bit of a put off.”
Symons compares it to the incredibly tribal nature of the state-based rivalry in Australia’s State of Origin rugby league series, featuring the New South Wales Blues and the Queensland Maroons.
“If I was in New South Wales, am I gonna buy a maroon box for Rugby League Live?” laughs Symons. “You’re just not gonna have a maroon box in your bloody house.”
Symons has resolved to find a similar, iconic equivalent for UK releases of the series in the future.
“We have to have regionalised players,” says Symons. “We just have to.”