As said, knowing the release date won't change the release date - we have to have an eye on what our competition is doing, it's just an unfortunate reality that we all thought that they would be out by August and there would be some distance between us in the market. Honestly, who here can put up their hand and say that they foresaw Ashes 2013 would be this much of a disaster and be handled so poorly on the PR front? It seems that nothing we thought or were told about their game four months ago is true.
Our game is good, in my opinion, however in order to make sequels and have a strong base going forward for future cricket games this one needs to be commercially successful. If Ashes 2103 releases a substandard game at a low, low price then that will effect us regardless of how good we are. There is a lot for us to think about.
I believe you will be happy with what happens on Friday, just remember it's a marathon not a sprint and we are here for the long haul.